Post 7: Research into Existing TV Commercials in Other Forms - Print/Online/Billboard

Having analysed TV adverts for similar products I thought it would be useful to look at the ways that these companies market their products in other forms. I noticed that each company created a sense of brand unity through re-using slogans and taglines in print adverts, online, on billboards and even on radio adverts and marketing on the sides of public transport such as trams and buses.

Alongside taglines, the adverts used similar fonts or pieces of music (across TV, radio and cinema adverts) and maintained a unified colour scheme so that the brand is instantly recognisable.

The images above are from various adverts from Just Eat, but other food delivery services have also had carefully orchestrated, unified campaigns - including audio adverts, billboards and posters. Here, the Deliveroo logo features prominently emphasising the brand identity of the company.

Looking at these other types of adverts has made me realise the importance of a strong brand identity so that it becomes easier to market across multiple types of media. This brand identity can be created through the use of recurring logos, colour schemes, taglines/slogans and will be essential in maintaining awareness and brand loyalty in consumers.